This Post-Bachelor Vocational program aims to train managers capable of mastering digital transformation and leading organizations into the future, by providing the tools to measure the value generated by strategic initiatives. The program has a strong international and global orientation, attracting participants from countries such as China, English-speaking nations, and beyond.

Like MBAs, the program offers a comprehensive overview of core managerial competencies - including strategy, marketing, human resources, and finance - but places particular emphasis on the key skills required to drive change, on soft skills (such as public speaking, team building, and leadership), and on digital transformation from a strategic and organizational perspective. Participants are also provided with a solid foundation in finance through a dedicated module designed to equip them with the tools necessary to assess the value generated within companies.

Graduates of the program are typically professionals already employed in various sectors, with a focus on organizations that are strongly oriented toward innovation and internationalization. These are often medium-to-large companies, although professionals from small and medium-sized enterprises also take part. A distinctive feature of the Master's program is its extensive use of innovative and interactive teaching methods, including techniques such as the executive flipped classroom and virtual reality sessions for hands-on exercises and teamwork.