
The Bachelor's Degree in Communication, Innovation, and Multimedia (CIM) and the Master's Degree in Digital Communication (CoD) are interdisciplinary programs developed through collaboration among the Departments of Law, Industrial and Information Engineering, Economics and Business Sciences, Political and Social Sciences, and Humanities.
CIM is the ideal Bachelor's program for those seeking training aligned with the new communication professions, focusing on current trends and multimedia tools. It is chosen by individuals motivated to work in new or traditional media, advertising, public relations, entertainment, or event organization.
This educational path is suitable for those wishing to acquire advanced skills in digital technologies, new media, content production and management, as well as communication and marketing strategies, particularly in the publishing, journalism, music, and film industries. Students have the opportunity to delve into the analysis of emerging trends, develop innovative projects, and prepare for professional roles that require creativity, adaptability, and a solid understanding of modern cultural and technological contexts.
Overview of the program
- ADVANCED DIGITAL MARKETING 6 CFU - 40 hours 2nd semester
- LANGUAGES FOR DIGITAL PUBLIC COMMUNICATION 6 CFU - 40 hours 1st semester
- DIGITAL PUBLIC OPINION 6 CFU - 40 hours 2nd semester
- PUBLIC RELATIONS 6 CFU - 40 hours 2nd semester
- DIGITAL JOURNALISM 6 CFU - 40 hours 2nd semester
- BUSINESS STORYTELLING 6 CFU - 40 hours 2nd semester
- DIGITAL TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE 12 CFU - 80 hours 2nd semester
- DIGITAL TECHNOLOGIES AND PERSUASIVE DESIGN 12 CFU - 80 hours 2nd semester
- DIGITAL COMMUNICATION, WEB MARKETING E SOCIAL MEDIA 12 CFU - 80 hours 2nd semester
- RESEARCH METODS FOR INSTITUTIONS 12 CFU - 80 hours 1st semester
- DIGITAL RESEARCH METHODS 12 CFU - 80 hours 1st semester
- ENGLISH LANGUAGE (C.P.) 6 CFU - 40 hours
- MODELS OF DIGITAL ORGANIZATIONS 6 CFU - 40 hours
- FINAL EXAM 18 CFU - 180 hours
- STAGE 6 CFU - 150 hours
- DIGITAL REPUTATION 6 CFU - 40 hours
- PUBLIC DIPLOMACY IN THE DIGITAL ERA 6 CFU - 40 hours
- PUBLIC LAW OF INFORMATION AND COMMUNICATION 6 CFU - 40 hours
- INTELLECTUAL PROPERTY AND DIGITAL COMMUNICATION 6 CFU - 40 hours
- PROTECTION OF PERSONAL DATA 6 CFU - 40 hours
- BIG DATA AND COMPUTATIONAL MODELS FOR MARKETING 6 CFU - 40 hours
- COMMUNICATION OF TECHNOLOGY AND AI 6 CFU - 40 hours
- DIGITAL JOURNALISM AND WORK TOOLS: TEXT, VIDEO AND EDITING 6 CFU - 40 hours
- BIOGRAPHICAL INTERVIEW AND JOURNALISM TECHNIQUES 6 CFU - 40 hours
- IT TOOLBOX - MODELLI DI GESTIONE IT 6 CFU - 40 hours
- POLITICAL AND INSTITUTIONAL MARKETING 6 CFU - 40 hours
- PERSUASIVE DESIGN 6 CFU - 40 hours
- RADIO, PRACTICES AND STORIES 6 CFU - 40 hours
- SOCIOLOGY OF DEVELOPMENT 6 CFU - 40 hours
- TECHNOLOGIES FOR WEB MARKETING AND OPTIMIZATION OF SOCIAL NETWOR 6 CFU - 40 hours